MARKETING (DEC 9 – DEC 15)
December 15, 2006
Ashok Leyland ad campaign puts customer in focus
Businessline, 14 Oct 2006
Ashok Leyland will launch a corporate TV campaign next month to convey the customer-oriented side of its business. The truck and bus manufacturing company has launched the campaign in print – the theme central to it is the passionate engineer of Ashok Leyland, a quirky professional whose interest in his work borders on the obsessive. The print campaign has two product ads that talk about the company’s products and achievements and three ads that celebrate its engineers passion – one, for instance, says, “Only an Ashok Leyland engineer will calculate the RPM of the ball when a `doosra’ is bowled.”
Tata Indicom prepaid offer
Businessline, 14 Oct 2006
Tata teleservices announced the launch of a new pre-paid mobile phone named Tata Rhythm with FM radio. It is priced at Rs.2,199 and comes with additional benefits of free incoming calls for two years and 2,000 minutes of free calls to any Tata phone. The new mobile’s aim is cornering a significant chunk of the youth by making affordable the connectivity-entertainment combination.
Luxor forays into retail segment
Businessline, 15 Oct 2006
Luxor Writing Instruments Pvt Ltd, the flagship entity of the Luxor Group is launching outlets branded Luxor Signature. They recently opened their first outlet in Delhi NCR and plan to open 100 outlets across several formats by 2011 with an investment of around Rs 90 crores. The company is in the process of launching a kid’s educational and learning stationery brand.
100 songs on Nokia phone
Businessline, 15 Oct 2006
Nokia has partnered with the Indian Music Industry (IMI) for placing 100 songs of over 10 Indian music legends in the latest Nokia N-series (Nokia N91, N73 & N70) music edition mobiles. The legends include Lata Mangeshkar, Asha Bhonsle, A R Rahman, Manna Dey, Kishore Kumar, SD Burman, RD Burman, Mohd Rafi, Geeta Dutt and others. The songs can be unlocked by using a code available on the scratch card that will come along with the mobile at no extra cost.
