MARKETING (JAN 12 – JAN 19)

Acer New year offer on note books

January 14, THE ECONOMIC TIMES

Acer India announced a special New Year offer to their notebook customers with the launch of a unique “Cash Back” programme. Customers buying the Acer Aspire 5570ANWXMi and the Acer Aspire 3682NWXCi Notebook models, will receive Rs 2,007 in cash along with a host of assured gifts, ranging from Acer branded T-shirts, jackets, backpacks, USB thumb drives, MP3 Players, Tata SKY Satellite connections and free Reliance USB modem worth Rs 4,500.

Pune likely to get IT SEZs soon

January 15, THE ECONOMIC TIMES

The special economic zone (SEZ) mania, currently raging across the country, is likely to see 10 such zones for IT/ITeS in Pune alone receiving approvals through 556 acres which would open up for potential development.Which in turn means that over the next three-four years the city could add over two crore sq feet of office space. The state expects to sign memorandum of understandings worth Rs 33,000 crore in 2007-08, doing in one year what it did in 18 months. The state has the highest number of approved SEZs at 72 and the state could touch the 100-mark. IT and ITeS companies have committed to about 5 lakh sq ft in SEZs and about 6.4 lakh sq ft within Software Technology Projects of India (STPI) in 2007. IT and ITeS sectors accounted for 90% of the total space absorption in Pune.

Amul to launch pro-biotic ice-cream ranges

January 16, THE ECONOMIC TIMES

Amul, the over Rs 3,700-crore brand of Gujarat Cooperative Milk Marketing Federation Ltd , is all set to give a boost to its growing ice cream business with the forthcoming launch of two ranges of pro-biotic ice creams, Amul Prolife and Amul Sugarfree, this week, marking entry into the pro-biotic segment for the first time. It is hoped to build the pro-biotic range into a  Rs 100- crore brand within the next two-three years. While Amul had earlier tested this market segment through the launch of an isabgol-enriched ice cream, this will be the company’s first full-fledged attempt at capturing a good share of the pro-biotic enriched foods market in India. Both the brands will be available in 125 ml (Rs 15), 500 ml and 1.25 litre (Rs 120) packs in five flavours, vanilla with chocolate sauce, strawberry, chocolate, shahi anjir and fresh litchi.

Aviva Life, Indusland tie up

January 16, THE ECONOMIC TIMES

Aviva Life Insurance and IndusInd Bank have tied up as bancassurance partners. The life insurer now has 30 bank partnerships and has increased its presence to 497 locations. IndusInd Bank will sell Aviva products like LifeLong, SaveGuard, SaveGuard Junior, EasyLife Plus and Pensions Plus to bank customers in the first phase. The partnership will be on a referral type business model.

ITC plans more Choupal Fresh stores

January 17, THE ECONOMIC TIMES

ITC, which has launched its retail and wholesale vending of vegetables and fruits, has prepared a plan to expand its Choupal Fresh stores across the country. The company would open 140 stores in 54 towns in the next three-four years. Currently, the company runs three stores in Chandigarh, Pune and Hyderabad with 11 different places feeding the stores. The fourth store would come up in Kolkata. The company also has plans to expand `Choupal Sagars’, its rural retailing business.

Wipro’s Retail Learning Centre

January17, THE ECONOMIC TIMES

Wipro’s Retail Learning Centre in Bangalore is a key enabler in strengthening Wipro’s Oracle Retail competencies globally. Wipro Technologies also announced the setting up of its retail Centre of Excellence (CoE) in Portugal. Wipro will additionally set up three development centres for Oracle Retail of which one will be located in Portugal to address the European market. Another centre will be in Brazil to address the Latin American market and also support the US as a near shore centre. The third centre in
India is to address all APAC markets and also as an offshore delivery hub.