Marketing-Indian

India has not successfully have a global brand before few years but now it is one of the most emerging economy and the whole world and corporates have their eyes on the country. Tata, Infosys, various It and BPO’s companies have successfully created brand.
The big theme of the day at AdAsia 2003 was the growing trend of global Indian brands (GIBs). Presentations by Reliance chairman Mukesh Ambani and Aditya Birla group CMD Kumar Mangalam Birla on the creation of a country strategy for Brand India only underscored the complementary micro development of the emergence of GIBs. It was also a day when home-grown Indian companies were highlighted. These included the AV Birla group, Reliance, Tata Consultancy Services (TCS) and Ranbaxy.

A lot of work needs to be done to develop Indian brands as a Chinese business brand breaks into the global Top 20, says Steven Manallack*.
India has the largest number of brands in Asia and has the second highest number in the world, but how many Indian brands truly resonate around the globe? Certainly Chinese brands are starting to become known – with one, Chinese Mobile, making a sparkling entry at No 4 in the global top 20 brands.
. Indica drives Tata to the top of Indian brands

Tata has emerged the top Indian-owned brand in A&M magazine’s top brands survey. It is ahead of other homegrown brands such as Nirma, HMT, Godrej, Fevicol, Dabur, Amul, Hero, SBI and Bisleri.
But among Indian and foreign owned brands in India, Tata ranks third behind Colgate, the leader, and Dettol. The fourth and fifth slots have been bagged by Hindustan lever soap brands, Lux and Lifebuoy, respectively.
Interestingly, in the last top brands survey carried out by the magazine in 1999, Tata occupied the 22nd spot. Since then, it has leapfrogged into the top bracket. Tata’s gain has been Amul’s loss, it slipped from the second place in the 1999 survey to 42 this year.

Desi brands in foreign lands

Made in India and meeting success overseas? Yes, it’s happening in scores. Reasons range from lower trade barriers to hard-core marketing. Catalyst looks at the trend.

DABUR CHYAWANPRASH in the US, Kingfisher beer in the UK, Kinetic scooters in Latin America, Zodiac shirts in Holland, Amaron batteries in Singapore, Nightingale diaries in Europe, and Hidesign bags in Norway!
In the Indian context, it’s a case of globalisation in reverse. At a time when the Indian marketplace is teeming with multinational brands across categories, Indian brands have been quietly creating a foothold for themselves overseas. Ranging from food products, cars, two-wheelers, fairness creams, carpets, ayurvedic products, herbal cosmetics, watches, liquor, clothing, leather bags, even diaries – the gamut of Indian brands that have made it on to the global map is mind-boggling.

MARKING INDIAN

India has not successfully have a global brand before few years but now it is one of the most emerging economy and the whole world and corporates have their eyes on the country. Tata, Infosys, various It and BPO’s companies have successfully created brand.
The big theme of the day at AdAsia 2003 was the growing trend of global Indian brands (GIBs). Presentations by Reliance chairman Mukesh Ambani and Aditya Birla group CMD Kumar Mangalam Birla on the creation of a country strategy for Brand India only underscored the complementary micro development of the emergence of GIBs. It was also a day when home-grown Indian companies were highlighted. These included the AV Birla group, Reliance, Tata Consultancy Services (TCS) and Ranbaxy.

A lot of work needs to be done to develop Indian brands as a Chinese business brand breaks into the global Top 20, says Steven Manallack*.
India has the largest number of brands in Asia and has the second highest number in the world, but how many Indian brands truly resonate around the globe? Certainly Chinese brands are starting to become known – with one, Chinese Mobile, making a sparkling entry at No 4 in the global top 20 brands.
. Indica drives Tata to the top of Indian brands

Tata has emerged the top Indian-owned brand in A&M magazine’s top brands survey. It is ahead of other homegrown brands such as Nirma, HMT, Godrej, Fevicol, Dabur, Amul, Hero, SBI and Bisleri.
But among Indian and foreign owned brands in India, Tata ranks third behind Colgate, the leader, and Dettol. The fourth and fifth slots have been bagged by Hindustan lever soap brands, Lux and Lifebuoy, respectively.
Interestingly, in the last top brands survey carried out by the magazine in 1999, Tata occupied the 22nd spot. Since then, it has leapfrogged into the top bracket. Tata’s gain has been Amul’s loss, it slipped from the second place in the 1999 survey to 42 this year.

Desi brands in foreign lands

Made in India and meeting success overseas? Yes, it’s happening in scores. Reasons range from lower trade barriers to hard-core marketing. Catalyst looks at the trend.

DABUR CHYAWANPRASH in the US, Kingfisher beer in the UK, Kinetic scooters in Latin America, Zodiac shirts in Holland, Amaron batteries in Singapore, Nightingale diaries in Europe, and Hidesign bags in Norway!
In the Indian context, it’s a case of globalisation in reverse. At a time when the Indian marketplace is teeming with multinational brands across categories, Indian brands have been quietly creating a foothold for themselves overseas. Ranging from food products, cars, two-wheelers, fairness creams, carpets, ayurvedic products, herbal cosmetics, watches, liquor, clothing, leather bags, even diaries – the gamut of Indian brands that have made it on to the global map is mind-boggling.

BUSINESS ON BRAND

Coke, Pepsi turn to non-cola beverages

The cola majors are back with their marketing blitzkrieg. Due to controversy behind Pepsi-Cola, the market was cold but now they are back with new ad campaigns with more creativity and works.
The company decided to involve lots of non-cola beverages like juices, energy drinks, tea and coffee. Pepsi is learnt to be planning to launch its Tropicana Twister from a long time. In India Coca-Cola India more emphasis on increasing coffee and tea brand Georgia’s presence and preparing for the launch of juice brand Minute Maid.
Coke claims that Maaza is now the largest selling fruit drink brand, beating the likes of Frooti and Tropicana. There are also plans to increase the presence of Georgia Gold Frosts, the cold tea and coffee vending machines. Minute Maid, the juice brand to be launched by Coke early next year, the plans are to launch it first in hotel chains. The flavours to be launched in India are being decided upon
Cola sales are on a decline globally. In India, the last one year has seen non-cola beverages grow 3-4% higher than colas. Therefore it is felt to focus on juices, energy drinks, tea and coffee more.

Tata brand bag fattens further

“The brand image is monitored through bi-annual ‘brand health checks’ and the evidence of strength and renewal is very clear,” said Mr Gopalakrishnan. When compared with global brands, the Tata brandwouldhave been the 58th. brand from among the top 100 global brands.
The brand building efforts include a press campaign for launching the brand and a multimedia campaign for The Century of Trust, the support of sports activities like the Tata Open Tennis tournament and Narain Karthikeyan for Motor Racing, launch of the business quiz.
The funds are also utilised to create awareness of the Tata brand and the Tata way of doing business internationally. In South Africa, where the Tatas are investing in a big way, the brand building exercise involves mobile exhibitions, organising lectures at various management institutions and starting an adult literacy programme.

Pizza Hut to improve brand visibility

Wieden & Kennedy has won the £10 million Pizza Hut account following a four-way pitch against Clemmow Hornby Inge, WCRS and Bartle Bogle Hegarty. The win adds to the £4.5 million-worth of business the agency brought in last week when it triumphed in the Sky One pitch against Clemmow The brand’s advertising will now focus on raising the profile of the business. W&K will provide a brand idea for the restaurant chain suitable to run across all media. The first campaign will break in six weeks and ads will focus mainly on TV and radio. Pizza Hut has recently extended its menu to include healthier options, such as the Hi-Light-branded low-fat pizzas and a bigger range of salads.The 616-outlet Pizza Hut chain, a joint venture between Whitbread and Yum! Brands, plans to open a further 65 restaurants this year.

IIM alumni to create global brand

On June 11, as about 150 alumni of the Indian Institutes of Management gathered for the first ever pan-IIM alumni conference in the US. Vivek Paul, president of Wipro Technologies, gave the keynote speech on “Building Global Organizations,” while the rest of the day was devoted to sessions on launching and shaping a new IIM alumni organization. IIM-USA interim president Ashima Jain said that there are between 1,500 and 2,000 IIM alumni in the U.S., which is now a “critical mass” to form chapters, hold pan-IIM events and interact with IIM graduates inother countries More than 450 IIM alumni from the six institutes are now brainstorming through an IIM focus group on Yahoo, with more being added each day, said Jain, an IIM-Ahmedabad graduate who works in the transaction services structuringdepartmentatPriceWaterhouseCoopersinSanJose,Calif.

Bharti Airtel plans mega brand push

Hong Kong’s Hutch made history of sorts in terms of cellular brand recall with its popular catchline: ‘Wherever you go, our network follows’. Now, Bharti Airtel plans to go a step further. It is poised to unleash a no-holds-barred national brands blitz in early September.
A campaign that aims to not merely bring home the robustness of Bharti’s 23-circle cellular network, but also underscore the depth of Airtel’s basket of value-added services on the network.
The proposed Bharti Airtel brands blitz comes on the heels of the company inking a $1bn network expansion deal with Sweden’s Ericsson. Bharti has just asked Rediff DY&R to develop the creative campaign.

“Our upcoming national brands campaign will go beyond just a voice network and will position Airtel as an innovative network that allows a subscriber to do whatever he pleases — be it gaming, music downloads, news, watching video-clips to GPRS in any location. Which is why, we have encapsulated the essence in a single line, ‘Go wherever, do whatever’.

The campaign is being developed as a mass interest one that consumers can identify with, and not just on the business applications of a cellphone.

Amul to become world’s largest liquid milk brand

Amul is set to become the largest liquid milk brand in the world after the consolidation of Gujarat’s milk cooperatives which envisages bringing all district milk brands under the Amul umbrella brand. Until now, Amul’s marketer GCMMF claims, it is Asia’s largest milk brand.
The market of the Amul brand of liquid milk will increase by 36-38 lakh litre per day to 45-46 lakh litre a day, once the district-level milk brands are phased out. The market size for Amul milk will increases further by 2 lakh litres if sales from liquid milk in paper box packs are also added to pouched milk sales.
The sales of the ‘Amul’ brand of liquid milk would also cross Rs 1,000 crore from about Rs 900 crore at present. The Gujarat Co-operative Milk Marketing Federation (GCMMF), the apex marketing body of dairy co-operatives, sells about 35 lakh liter Amul brand of liquid milk per day in parts of India.
Last week, a majority of the GCMMF board members had agreed to phase out district level liquid milk brands, among them being Sumul of Surat, Baroda Dairy of Vadodara, Dudhsagar of Mehsana and Gopal of Rajkot. Bhatol added that brand Amul would help the smaller unions to compete with unorganised players more effectively.

Amul will become probably world’s largest selling liquid milk brand. Amul brand will get additional market of over 11 lakh liter milk per day once the new arrangement will be in place. The total sale of Amul milk would be in the region of 48 lakh liter per day

Govt allows 51% FDI in single brand retail showrooms

Despite the mounting pressure from Left parties, the Manmohan Singh government has decided to allow foreign direct investment (FDI) in retail outlets meant exclusively for ‘single brands’.

This will allow multinational giants to invest in Indian outlets meant for premium brands like Chanel, Nike, Louis Vuitton, Gucci or Reebok. Foreign companies will be allowed to invest up to 51% in joint ventures that set up such outlets.

The Cabinet also decided to allow 100% FDI through the automatic route in power trading, greenfield airports, petroleum marketing infrastructure, warehouse for coffee and rubber, industrial explosives, diamond mining, hazardous chemicals and coal mining for captive use

The proposal to open up ‘branded retail’ for FDI was kept on the backburner due to the opposition from the Left parties. But the government has opted to march forward, probably in a bid to lift the cloud hanging over the Capital due to the political developments in Karnataka and the Supreme Court ruling on the Bihar assembly dissolution.

Commerce and industry minister Kamal Nath had proposed the opening up of ‘branded retail’ to FDI. The move would help the government test the waters by gradually opening up major segments of retail to FDI. Investment in these premium brands would not hurt mom and pop stores,as reported by the government officials.

Marketing – Indian

ZEE NETWORK SIGNS DEAL WITH CHINA TELEVISION N/W:
(THE BUSINESS LINE: SEP-19)

Zee n/w has announced an agreement with the Beijing-based china central television; China largest national TV network (cctv-9).both sides will enhance cooperation in program production, exchange news programs and others.

HYUNDAI SET TO BRING IN 70O$ MILLION FRESH INVESTMENTS:
(THE HINDU: SEP-19)

Hyundai motor company of South Korea is set to bring in an addition 700$ million as direct investments into India as part of its proposal to expand its capacity at its IRRUNGATTUKOTTAI plant near Chennai in Tamil nadu. Proposal is to double its capacity to six lakh car a year. A part of the investment will also go into the establishment of a new engine and transmission unit.

SAINT-GOBAIN INTRODUCES PRODUCTS IN INTERIOR AND EXTERIOR GLASS SEGMENTS:
(THE BUSINESS LINE: SEP-19)

Saint-gobain is planning to promote these new brands through a variety of means such as mass media communication, influencer communication to architects, builders and fabricators, direct mailing, exhibitions and tradeshows.

CLUB MAHINDRA PLANS FOR MORE RESORTS:
(THE BUSINESS LINE: SEP-19)

Mahindra holidays, the family holiday company, announced its plans to develop 4 new resorts at different destinations across the country.

SOME MOST POWERFUL ADS OF 2006:
(4P’S BUSINESS AND MARKETING)

1.TOYOTA INNOVA
2.AIRTEL
3.ASIAN PAINTS
4.COCA COLA
5.HUTCH

MARKETING THROUGH BOLLYWOOD:

Star power is no longer confined to the realm of cinema reel. Salaam namaste promoted the trendy mugs mugs. The shiffed toy “tutu” was sold more than 80,000 because of “naa tum jaano naa hum” and this trend is continued with “kabhi alvida naa kehna” with key chains, pens and mugs.