New Product Launch ( Oct 27 , 2006 )

October 27, 2006

Hero Honda Launches 2 New Variants, The New Glamour And Passion Plus Ltd Edition (October 25, 2006 )

Delhi, Oct25: Hero Honda Motors Ltd has announced the launch of two new variants – the new Glamour and Passion Plus Limited Edition. The Company has recently undertaken a slew of initiatives in various fronts to consolidate its market share, with new product launches, augmenting capacity and innovative consumer campaigns. The Prime Minister Dr. Manmohan Singh last week laid the foundation stone of the Company’s new manufacturing plant in Haridwar, Uttaranchal. The plant will be operational by the middle of 2007 with an initial capacity of 500,000 units. This will further augment the existing installed capacity of the Company.

Passion Plus is a very important model for the Company with significant sales contribution, next only to Splendor. The new Passion Plus Limited Edition restates its position as the original style bike, and the initiative has been backed by strong communication through a new TVC. Hero Honda Glamour is being refreshed with stylish 5-spoke alloy wheels. Both these new models will further enhance sales growth for the Company in the deluxe segment where it enjoys clear leadership position.

Intex Intros 19-inch TFT LCD (Oct 27, 2006 )

Intex Technologies India has unveiled its 19-inch TFT LCD monitor, the 1901, described as an avant garde, suave, and elegant piece of work. The new monitor is intended to attract desktop users wanting a more quality digital/entertainment experience.

Commenting on the launch, Sanjay Kumar, PC product manager, Intex Technologies, said, “We are targeting SOHO, SMEs, and Corporates aggressively, especially in tier II cities. Keeping in sync with contemporary technology trends, Intex 1901 is a step ahead to keep our loyal customers contented with both value and quality.”

With its TFT LCD variants in 15-inch and 17-inch sizes already available in the market, Intex now plans to add 14-inch, 15-inch, and 17-inch models to its product portfolio.

The 1901 is available for a MOP of Rs 13,900. It comes along with a three-year warranty.

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